Job for VP of Marketing
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Status: Expired
Sales/Marketing > Marketing
Responsible for providing overall leadership for and management of the Company’s strategic marketing plans and programs. Formulates and executes marketing plans and budgets consistent with and supportive of the Company’s annual business plans. Develops and oversees promotions including advertising, public relations, and promotional campaigns. Ensures that professional business relations exist with customers and that their needs are met. Directs, trains, and appraises marketing personnel.
Job Details
Location: United States > Texas
Salary: 110 -135K with bonus
Working Locations: Office
Posted: 23 August 2010 at 17:00 (exp: 20/09/2010)
Key Requirements
1. Assumes responsibility for the planning, development and implementation of effective marketing strategies and policies.
a. Assists Senior Management with long and short run strategic marketing planning. Assists in defining the Company’s business mission. Provides management with the marketing perspective for the business plan.
b. Researches and analyzes environmental, competitive, and business conditions that affect operations.
c. Develops marketing objectives, goals, and strategies for a working marketing plan.
d. Ensures that marketing plans, goals, and policies support established Company-wide goals.
e. Formulates the marketing budget. Tracks actual versus planned marketing results and reports monthly performance. Institutes and recommends corrective actions when necessary.
2. Assumes responsibility for formulating and executing effective product and distribution strategies and programs.
3. Assumes responsibility for developing and implementing effective pricing strategies.
a. Monitors competitors’ prices.
b. Analyzes market price sensitivity.
c. Establishes and monitors list prices, discounting structures, and special pricing. Recommends modifications as necessary.
d. Develops perceptual maps depicting how customers view Company products on issues such as quality, value, and support as it relates to pricing.
4. Assumes responsibility for the development of effective promotion strategies.
5. Assumes responsibility for establishing and maintaining professional business relations with customers, distributors, vendors, and trade contacts.
6. Effectively supervises marketing personnel, ensuring optimal performance.
7. Assumes responsibility for establishing and maintaining effective communication and coordination with Company personnel and management.
8. Assumes responsibility for related duties as required or assigned.
Job Description
Must have hands on experience building and executing global strategy. Building and directing marketing team. Understand and have proven success in the B2B oil and gas industry.
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